Cedar Software Technologies

  Nowadays Software-as-a-service (SaaS) companies have taken over the digital space with their unique but profitable business models. When it comes to facing the competition Search engine optimization (SEO) is crucial for SaaS (Software as a Service) brands to increase their online visibility, attract more qualified leads, and drive conversions. Enterprise SEO strategies for SaaS brands are quite different from usual SEO efforts as SaaS SEO deals with huge companies with thousands of web pages. In this article, from Cedar Software Technologies, the best digital marketing agency in Kochi , we will explore more on these. 1. Conduct a SEO Audit Make sure that the client’s website is well-optimised for traffic and search bots before doing any SEO activities. You can use tools like Ahrefs and Screaming Frog to identify the areas that need improvement and errors that need to be corrected like: Loading speeds SEO title, Meta-description, H1, H2, and H3 subtitles, and tags Compatibility wi...

  Content marketing is here to stay! Business marketing has evolved significantly over the past decade, and its future holds even more exciting possibilities like content marketing. As technology forges ahead and consumer preferences shift, content marketers need to be indigenous and creative to stay relevant and engage their audiences effectively. Cedar Software Technologies, a prime Digital Marketing Agency in Kochi invites you to explore some key trends in the future of content marketing. Personalized and Interactive Content Content marketing will become increasingly personalized and interactive in the future! Advanced data analytics and AI-powered technologies will be used by content marketers to understand their audience's preferences and deliver highly tailored content experiences. Interactive content formats like quizzes, polls, and virtual reality experiences will deliver immersive and engaging interactions, building up brand loyalty and driving conversions. Video Dominance...

  Are you a digital marketer? Then surely you should know about amazing marketing campaigns that have the power to make or break a brand! The digital world has seen many companies creating memorable marketing campaigns that have helped them to stand out from the competition and become iconic over the years. Take a look at the 5 best marketing campaigns of all time in this insight by Cedar Software Technologies, the best Digital Marketing Agency in Kochi . “Think Different” Campaign - Apple In 1997, Apple launched the “Think Different” campaign and it remains one of the most iconic and memorable marketing campaigns of all time. It was a campaign designed to celebrate the rebels, the misfits, the troublemakers, and the dreamers who had the courage to think differently and change the world. A series of print ads, television commercials, and billboards featuring images of famous historical figures like Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi featured in this campaig...

  Nowadays it’s all about growing your social media presence, if you want business growth! Building a receptive online audience who actually want to read your posts, engage in your content, and actually buy your products or services can be done by growing traffic organically. More and more companies are investing on social media marketing and organic growth in search engine traffic, but it can sometimes take months or even years to reach a profitable point. But not to worry! Here are a few tips on how to increase the organic search traffic on Social Media from Cedar Software Technologies, prime Web Designers in Kochi . Just read on… Identify your target market Each business will have a target market & you should concentrate your social media marketing efforts on consumers who are relevant for the product, price, messaging, and other marketing facets. By identifying a target market and then building a marketing strategy around that market will make you succeed as a business....

  A small budget really limits your business promotions & Ad spending! The good news is with effective Google Ads there are a lot of things you can do to promote your business! As Google controls a major search engine market share, with 2.5 million searches happening every second Google Ads generates two dollars for advertisers for every dollar spent on an average. No minimum budget for this type of advertising, and you only pay when a user clicks your ad. Being a business owner, you actually can promote your business on the Google results page quite cost-effectively. Whatever be your budget, this powerful advertising tool can create magic!   Grow your brand presence with these tips for creating effective Google Ads on a small budget from Cedar Software Technologies prime Web Designers in Kochi . Have specific advertising goals Think of the big picture when setting marketing goals! With clarity on things, you can narrow in on your actual strategic action plan. You could th...

  Marketing on social media platforms has grown to phenomenal heights nowadays & the most trending are Facebook & Instagram. Even though  it’s worth noting that Facebook owns Instagram, there’s no need to look at the platforms as one entity. Facebook and Instagram are as different as can be! They may share some features in common, but both have their own strengths and weaknesses & what works on Facebook may not work for Instagram. Marketing strategies differ depending on your goals. Here, Cedar Software Technologies, leading Digital Marketing Company in Kerala invites you to take a look at a rundown on which platform is best for your brand's strategy? According to statistics, despite Facebook having the higher numbers of users, Instagram has an edge based on engagement and content sharing. Both the platforms work in different ways depending on a business. For example, if your business depends on visuals, Instagram can fuel your brand but Facebook would be more pro...