Enterprise SEO Strategy for SaaS Brands

 


Nowadays Software-as-a-service (SaaS) companies have taken over the digital space with their unique but profitable business models. When it comes to facing the competition Search engine optimization (SEO) is crucial for SaaS (Software as a Service) brands to increase their online visibility, attract more qualified leads, and drive conversions. Enterprise SEO strategies for SaaS brands are quite different from usual SEO efforts as SaaS SEO deals with huge companies with thousands of web pages. In this article, from Cedar Software Technologies, the best digital marketing agency in Kochi, we will explore more on these.

1. Conduct a SEO Audit

Make sure that the client’s website is well-optimised for traffic and search bots before doing any SEO activities. You can use tools like Ahrefs and Screaming Frog to identify the areas that need improvement and errors that need to be corrected like:

  • Loading speeds
  • SEO title, Meta-description, H1, H2, and H3 subtitles, and tags
  • Compatibility with mobile devices like cell phones and tablets
  • Backlink profile, number of backlinks, broken links, and no-follow links
  • Missing alt texts for the images
  • Indexability
  • Site structure, missing robots.txt, and site map
  • Duplicated content and meta descriptions
  • Optimum character limits for SEO titles and meta descriptions
  • 404 pages
  • Internal redirects

You should work toward correcting them after checking and identifying potential issues. 

2. Design a SaaS industry-specific SEO Strategy

Devising a boutique SEO strategy for a SaaS company is challenging as you’ll need to get creative and come up with customised approaches that will work in the SaaS industry. You should gather data identifying your client’s objectives and target audience and analyse it before coming up with a plan. You’ll need to focus on:

  • The business objectives
  • Website current performance
  • Benchmarks targeted by the client 
  • Customer profile and pain points to target
  • Competitors and their successful strategies
  • Client services

3. Targeted Keywords 

Identifying the right keywords is vital for your SEO strategy and can make or break the campaign. Get creative with search volumes and intents when analysing keywords and then you can move on to creating and publishing compelling content. 

4. Run Conversion Audits

Getting traffic and improving engagement is the ultimate aim of doing SEO. But in the SaaS niche, you’ll need to devise a conversion rate optimisation strategy. You should analyse the initial pages where visitors land & focus on improving UX or the user experience, and offer opportunities for A/B testing. Good site performance, quick loading times, user-friendly features, and easy navigability encourage visitors to convert.

5. Content Marketing Strategies

Curate content infused with high-ranking keywords relevant to the specific software your client creates and markets for SaaS-specific content marketing. You can also add optimised images, videos, audio, infographics, and eBook giveaways. 

Additional SEO strategies that can make an impact include podcasts, webinars, videos that provide demos, whitepapers, and guides. Leverage on social media platforms to promote your client’s websites. 

At Cedar Software Technologies we provide enterprise SEO Strategies for SaaS Brands with effective SEO services in Kochi.


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