Instagram vs Facebook: Which is best for your brand's strategy?

 


Marketing on social media platforms has grown to phenomenal heights nowadays & the most trending are Facebook & Instagram. Even though 
it’s worth noting that Facebook owns Instagram, there’s no need to look at the platforms as one entity. Facebook and Instagram are as different as can be! They may share some features in common, but both have their own strengths and weaknesses & what works on Facebook may not work for Instagram. Marketing strategies differ depending on your goals. Here, Cedar Software Technologies, leading Digital Marketing Company in Kerala invites you to take a look at a rundown on which platform is best for your brand's strategy?

According to statistics, despite Facebook having the higher numbers of users, Instagram has an edge based on engagement and content sharing. Both the platforms work in different ways depending on a business. For example, if your business depends on visuals, Instagram can fuel your brand but Facebook would be more profitable for other ways to expand the influence.

Reach

As a platform that allows people to truly connect to friends and family, Facebook has mass appeal & visibility. The number of users on a daily basis is about 4 times higher than the users on Instagram. Potential clients certainly spend a lot of time on Facebook. But even with less monthly active users, Instagram has a really impressive global reach. 

Engagement

When it comes to user engagement Instagram is a clear winner! It’s a perfect platform that focuses on visuals to boost visibility in a way that sparks off responses and engagement. Instagram has become a valuable tool for marketers.

Facebook has the second highest engagement rate in social networks and is more focused as a platform to connect, promoting products and advertising.

Demographic

Facebook has been found effective for reaching all age groups with 77% female and 66% male audiences. According to recent surveys Instagram has more female users than male users.

Paid ads

It has been proven already that Facebook ads are immensely effective with ad revenues being on a steady growth ever since inception. 

Instagram now stays ahead of other platforms being quick, accessible and very visual. It’s very easy in Instagram to showcase products and services without irking users even for small businesses

Facebook is a little more universal than Instagram and fits any category, but needs a more tailored and strategic approach. With Facebook you can study your own demographics with the information available in your Analytics page. In Instagram, you need to shift to a business account to have access to similar analytics like unique insights into your audience to be able to better customise your strategy.

Starting your company page on Facebook & a business account on Instagram means you can create ads and come up with your own business strategies. The nature of your business and the demographics of the two platforms will determine what’s best for your business.

For more details & the best SEO Companies in Kochi, connect with us at Cedar Software Technologies.



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