Role of Chatbots in Digital Marketing
Artificial Intelligence is revolutionizing just about every industry under the sun—including digital marketing. Chatbots are often one of the most common tools of AI used in the web world. With Chatbots you can automate a sizable part of your customer communication process without sacrificing customer service and support. If you need to stay competitive, you should try to include them in your digital strategy as is done by many web providers. They are incorporating chatbots in websites as part of their digital marketing services in Kochi. What are Chatbots? They are AI-powered software which you can program to facilitate conversations with your customers. Your chatbots can be programmed with specific answers to frequently asked questions & they can step in for you. And a positive aspect is that Chatbots are based on machine learning—so the more engaging questions your customers ask, the software just gets better at answering them. But how to incorporate b