How to increase the organic search traffic on Social Media

 


Nowadays it’s all about growing your social media presence, if you want business growth! Building a receptive online audience who actually want to read your posts, engage in your content, and actually buy your products or services can be done by growing traffic organically. More and more companies are investing on social media marketing and organic growth in search engine traffic, but it can sometimes take months or even years to reach a profitable point. But not to worry! Here are a few tips on how to increase the organic search traffic on Social Media from Cedar Software Technologies, prime Web Designers in Kochi.
Just read on…

Identify your target market

Each business will have a target market & you should concentrate your social media marketing efforts on consumers who are relevant for the product, price, messaging, and other marketing facets. By identifying a target market and then building a marketing strategy around that market will make you succeed as a business. 

Optimise your social media profiles

Just like we optimise websites with all kinds of on-page SEO tactics, treat social media in the same way. Tweak every aspect of your social media profile for better visibility and optimisation with strategies like:

  • Easy to remember username
  • A recognizable photo/brand logo
  • Keyword-rich descriptions 
  • A trackable link back to your website

All the images, keywords, and how you phrase your call-to-action should be relatable to these on any social media platform you use.

Post content that syncs with your target market

Ensure you create a variety of valuable posts for your target audience. Share content that showcases the value of your brand. By showing you share values with your target market inspires them to choose and support your brand.

Post when your target market is on the platform

Social media platform algorithm change overtime & it would be best if you can concentrate your posting schedule around when your target market is on the platform. You should monitor the traffic to your website for a specific time period & then set up a posting schedule to optimise your organic traffic on social media. Plan to experiment with different times across different days of the week. 

Post consistently

The main factor to get more organic traffic from social media is to post consistently, using the best times to post. Posting to social media must be made an important part of your daily activities. With a content marketing calendar, you can stay on top of your posting schedule. Prepare your calendar for a month in advance & stay on schedule. Many other Social media automation or marketing automation tools also help to ensure you post consistently. 

Engaging with the target audience brings you more attention and increases your reach. The key is optimisation, user experience, and high-quality content. 

You can always seek the help of one of the best SEO Companies In Kochi - Cedar Software Technologies to increase your organic search traffic on Social media. Contact us today to know more.


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