Impact of PPC on Marketing Mix
Every business wants to target instant sales, build brand awareness & be number one on Google. PPC can be your answer for it all. Let’s check out the impact of PPC on marketing mix. What is PPC? Pay-per-click or PPC advertising is the most economical way to drive traffic to your website. It is used by Google Adwords, Bing Advertising, Yahoo Gemini and various other platforms. Normal advertising covers search and display. In search, user would use a search engine and type in results to be presented with related adverts. Display as an online platform makes use of websites which allow adverts to appear & can earn a revenue stream. Adwords is a good platform where you can submit creative adverts to be displayed on the network. The benefits of running PPC advertising are: You need to pay only when a user actually reaches your website. You can allocate an exact budget you wish to spend & it can be good value for money. You can cho