5 best marketing campaigns of all time

 


Are you a digital marketer? Then surely you should know about amazing marketing campaigns that have the power to make or break a brand! The digital world has seen many companies creating memorable marketing campaigns that have helped them to stand out from the competition and become iconic over the years. Take a look at the 5 best marketing campaigns of all time in this insight by Cedar Software Technologies, the best Digital Marketing Agency in Kochi.

“Think Different” Campaign - Apple

In 1997, Apple launched the “Think Different” campaign and it remains one of the most iconic and memorable marketing campaigns of all time. It was a campaign designed to celebrate the rebels, the misfits, the troublemakers, and the dreamers who had the courage to think differently and change the world. A series of print ads, television commercials, and billboards featuring images of famous historical figures like Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi featured in this campaign.

“Just Do It” Campaign - Nike

The “Just Do It” campaign of Nike is another iconic marketing campaign that has stood the test of time. The Nike campaign was launched in 1988 and it encouraged people to raise the bar & push themselves beyond their limits to achieve greatness. It featured a series of television commercials and print ads on famous athletes like Michael Jordan and Bo Jackson.

“Share a Coke” Campaign - Coca-Cola

The “Share a Coke” campaign launched in 2011 by Coca-Cola was a huge success. Replacing the Coca-Cola logo on bottles and cans with popular first names was featured in the campaign, encouraging people to buy and share bottles of Coca-Cola with friends and family members. The campaign generated a significant amount of social media buzz & was a huge hit as people started sharing photos of their personalised bottles online.

“The man your man could smell like” Campaign - Old Spice

A hilarious but effective campaign launched in 2010 by Old Spice! It showed a series of television commercials featuring a handsome, shirtless man extolling the virtues of Old Spice body wash. As “The man your man could smell like” campaign was a massive hit, it helped to revitalise the brand, leading to a phenomenal increase in sales.

“Think Small” Campaign - Volkswagen

The year 1959 saw the launch of the “Think Small” campaign by Volkswagen. This was the time when American car companies were promoting large, luxurious cars.  With this campaign Volkswagen encouraged people to embrace simplicity and practicality. It featured a series of print ads that focused on the benefits of owning a Volkswagen Beetle, like its fuel efficiency and low cost of maintenance. The campaign became an outstanding success and helped to establish Volkswagen as a reputed brand selling cars that were both practical and stylish.

Now that you know about the 5 best marketing campaigns of all time, you can also go in for effective marketing campaigns for your business. As one of the prime SEO Companies in Kochi Cedar can help you in this. Contact us today.






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