Role of Chatbots in Digital Marketing

Artificial Intelligence is revolutionizing just about every industry under the sun—including digital marketing. Chatbots are often one of the most common tools of AI used in the web world. With Chatbots you can automate a sizable part of your customer communication process without sacrificing customer service and support. If you need to stay competitive, you should try to include them in your digital strategy as is done by many web providers. They are incorporating chatbots in websites as part of their digital marketing services in Kochi.

What are Chatbots?

They are AI-powered software which you can program to facilitate conversations with your customers. Your chatbots can be programmed with specific answers to frequently asked questions & they can step in for you.  And a positive aspect is that Chatbots are based on machine learning—so the more engaging questions your customers ask, the software just gets better at answering them.

But how to incorporate bots into your digital marketing strategy?

Chatbots can be included anywhere -on your website, on Facebook or on your customer service portal. Wherever you have to interact with your customers you can use chatbots.

How can chatbots make a decisive change in digital marketing?

In digital marketing Chatbots automate part of the marketing process—which frees up your team to work on more important projects that need your attention. Chatbots automate the beginning of the marketing process like gathering contact details and information for a sales call, answering general customer service questions or providing direction on common tech issues etc. This makes marketing easier and more streamlined. It’s not that the full process is managed by chatbots but they only enable human engagement in the initial stages. 

As chatbots can automate a huge chunk of the marketing process you and your team can handle a higher volume of marketing conversations—and close more sales. You can have a higher degree of personalization in your approach to customer communication, which can have a huge impact on your business.

Bridging the gap between marketing and sales

As it happens, there generally exists a huge gap between marketing and sales. Chatbots are an effective means to bridge that gap as they are a more efficient way of gathering information, qualifying leads and pointing your sales team up for success. 

How can you incorporate chatbots into your digital marketing strategy?

• You can use chatbots for gathering information in a personalized way. 
• They can schedule a sales call or a customer service call.
• Chatbots can be used for answering FAQs. 
• They can quickly greet customers when they land on your website. 

Many chatbot platforms are available, that allow you to build your own chatbot and integrate it on your website or you can ask your web development company to provide it while building your website. Cedar Software Technologies is a web design company offering SEO services in Kochi. For all digital marketing services in Kochi, get in touch with us.