How social media will change in 2022

 


What’s next for digital and social media? A question that haunts many people in the digital space…

With the year 2021 coming to a close, it’s time to reflect and analyse how social media will change in 2022. New social media platforms and features continue to emerge at an amazing speed these days and even more people will be using it. In 2022 many existing trends are expected to pick up speed. Cedar Software Technologies, premier Web Design Company in Kochi, sums up these changes in social media that are going to happen.  Let’s get to it!

The Social eCommerce 

The pandemic has triggered the rise of online shopping! In 2022 shopping within social platforms appears to be key to a consumer’s shopping experience.

Facebook and Instagram Shops have created a way for retailers to connect with potential consumers. By 2022, these social media platforms aim to have full-fledged shoppable posts, streamline payment processes, and introduce live-stream shopping.

Increased focus on Micro-Influencers

Social media influencer marketing will still remain an essential marketing strategy in 2022! Nevertheless, brands will also appreciate the power behind smaller influencers rather than mega-influencers and celebrities.  Micro-influencers (10k-100k followers) with higher engagement rates, more loyal followers and more budget-friendly will become the preferred choice of many brands.

Augmented reality 

 “Blink or you’ll miss it” is the hottest social media trend nowadays! Facebook Stories, Instagram Reels and Stories, and Snapchat Stories tease the audience & have increased the popularity of fleeting content over the past few years. Twitter and LinkedIn have also recently started their version of 24-hour content to engage consumer attention.

These days, short-form video content of TikTok has gained an edge over YouTube and become a hit with the masses! Just by keeping things short, TikTok makes the most of the short attention spans of the masses with videos ranging from a few seconds to three minutes. Many studies point out that by 2022, 82% of all online content will be video content in the near future.

Changes in Algorithms

Social media platforms focus on different factors to determine what content is shown based on certain algorithms which differ for each platform. Brands can create a content marketing strategy that is customized for each by understanding how each platform uses these algorithms.
  • Facebook's - Algorithm gives more priority for family, friends, and local posts over business content
  • Twitter - Prioritises latest news 
  • Instagram - Post engagement and popularity
  • TikTok - User interactions, video information, and device and account settings

Updates and changes in algorithms have become common for social media and search engines. In 2022, social media platforms are hoping to introduce the ability to turn the algorithms off and on while scrolling, allowing consumers to experience a much wider variety of products and services. 

Now that you have an idea on how social media will change in 2022, be ready for it! You can try out the best strategy for your brand! Contact us at Cedar Software Technologies for top notch digital marketing services in Kochi.  


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