What is Augmented Reality?

 


The latest technology trend in the world - Augmented Reality is taking the digital world by storm! It’s more like recreating the real-life environment right in front of us with a digital augmentation overlaid on it.  As AR ready smartphones and other devices become more and more accessible, it’s only going to be better.
 
Cedar Software Technologies, one of the best IT companies in Kochi sheds some light on what is Augmented Reality?

Augmented reality (AR) is nothing but an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated inputs, at times across multiple sensory modalities. Designers enhance parts of users’ physical world with computer-generated inputs ranging from sound to video, to graphics to GPS overlays and more. With Digital content which responds in real time to changes in the user’s environment, typically movement is created.

Augmented Reality technology was effectively used in the mobile app Pokemon Go, where players track down and capture Pokemon characters that pop up in the real world like your sidewalk, fountains, even in your house. Augmented reality is being used in diverse ways:
  • Snapchat Lenses transform the way you look and the world around you with AR 
  • AR is used in apps that help you find your car in a crowded parking lot
  • AR lets you try on clothes without even leaving home in shopping apps.
  • Broadcasters use AR to draw lines on the field to illustrate and analyze plays in football games.
  • Advanced navigation systems use augmented reality to superimpose a route over the live view of the road.
  • IKEA, the furniture and housewares giant, offers an AR app (IKEA Place) that lets you envision how a piece of furniture will look and fit in your space.
  • AR projection of their altitude, speed, and other data on their helmet visor, helps Military fighter pilots navigate their planes. 
  • Neurosurgeons of today use an AR projection of a 3-D brain to aid them in surgeries.   
  • AR can project views of ancient civilizations over today’s ruins, bringing the past to life at historical sites.
  • AR glasses can help ground crew at airports to see details of cargo containers, speeding up loading times.

Augmented Reality is here to stay! It gets into most people's lives through Phones and tablets. Star Walk app, for instance, allows a user to point the camera in their tablet or phone at the sky and see the names of stars and planets superimposed on the image. Several apps use the smartphone's GPS and its camera to collect information about the user's surroundings to display information about nearby dining options, stores and other interesting places. 

We hope that you have received an overview of what Augmented Reality is and its scope in the digital world. Cedar Software Technologies, premier PHP web development company in Kochi, creates attractive functional websites and web based / mobile applications for businesses. Contact us to know more.


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