Top hacks to have the best quality leads from a Google Ads Campaign
Get increased leads from the Google Ads Campaign! Any business with a web presence needs to grow the site traffic and get more leads to be successful. Google Ads Campaign and related Digital Marketing Services can definitely increase site traffic if you get it right. Pay Per Click advertising is a great way to generate more leads. Getting professional help from a leading digital marketing company in Kerala like Cedar Software Technologies is the best way for you to grow your business. Cedar brings to you some top hacks to have the best quality leads from a Google Ads Campaign.
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You can generate more leads with Google Ads campaign by:
Creating the Perfect Landing Page
As soon as a visitor clicks on your Google Ad, he/she is taken immediately to the landing page of your website. With this landing page your company should be able to urge the conversion of a visitor. For this to happen the user experience should be just great! Your page should give them a feel of safety and trust.
Points to consider while creating a Webpage:
Load Time
Page should get loaded without delay or else the visitor may lose his time and interest & leave quickly without browsing through completely.
Credibility
Credible information should be displayed on your website to ensure transparency. The visitor finds it easier and trusts you enough to contact you.
Quick Navigation Process
For the customer to have an exceptional experience browsing through your page a quick and easy navigation process is vital.
Simpler Forms
The contact portion should have a simple form not asking for too much information or the visitor can get annoyed or uncomfortable and leave your page.
Enhance your Campaign
Refining your Google Ads Campaign may definitely drive in more traffic to your page. This can be done by increasing the prospects of your page appearing in the searches.
Here’re some tips to attract traffic by enhancing your campaigns
Use Long Tail Keywords
Long keywords which are a combination of three or more specific words should be used in your pages. This could effectively attract more business leads when someone is very specifically searching for something.
Test and try again
Experiment with various strategies like different keywords, diverse forms of ad messaging, different bids etc. Try running different variants of the same ad to study the responses or try a combination of bidding strategies and check on favourable developments.
Successful keywords should replace under performing keywords as they might be helping in increasing the traffic that bring in genuine leads and sales.
Use Smart Bidding
Smart Bidding leads to higher conversion rates. It uses the historical information of your campaign to automatically optimise your ads.
Now that you know the top hacks to have the best quality leads from a Google Ads Campaign you can try that. Prime Digital marketing company in Kochi like Cedar works with you to achieve better results with your Google ads.
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