Latest link building strategies 2021

 


Link building may be key to business growth in 2021! With everything going online these days web traffic has become all the more important for brands and businesses. Relationships play a huge role as well in conducting business. As per surveys, by 2021, 73% of E-commerce sales will come through mobile transactions. This means this is a good time to further establish brand trust and online presence through link building. 


What is Link Building?


It is the process of placing your website or content link on other websites. High-quality pages that link externally to a website help to build trust and create organic reach. This can also increase the value and domain authority of a website apart from being an important component of SEO. 


Check out these latest link building strategies 2021 from Cedar Software Technologies, prime SEO company Kerala.



Claim Business Listings


Yelp, Zomato, Trip Advisor, Merchant Circle, Facebook, and Yellow Pages are a few of the public sites that offer link building opportunities. 

 You can link your website to them. It's one of the simplest ways to increase your online presence. Apart from that, you can add a backlink to local directories like Google My Business, Yahoo Local, and Bing Places for Business to increase local SEO optimization.


Use Broken Link Building


Organic reach can definitely improve by replacing broken links on external websites. This can also increase search ranking. Platforms like Ahrefs site explorer can filter for broken backlinks. Ahrefs site explorer tool can produce search results of every website that links to that broken link. Choose pages with high traffic volumes and are relevant to replace that specific backlink. Also create new content for pages that have been previously created, and reclaim existing web pages with a 404 error.


 Grow Influence with Influencers


Influencers are key players in every sector! Utilise their influence to grow your presence. The right influencers can act as a bridge to create new traffic, which can lead to conversions and future backlinking. You can also grow your influence with insightful infographics and sharing relevant case studies. 


Do Network Outreach


Creating an outstanding online presence constitutes a large part of SEO. With network outreach you can open up untapped opportunities for link building. First identify keywords & connections that may have websites or blog pages that can host a hyperlink with sites like Ahrefs. People already familiar with a brand or business will certainly help support their efforts with interlinking and this can help drive referral traffic. 


Email Signatures


Try using email signatures in every mail you send! These signatures present an opportunity to promote and share a backlink every time communication is sent to another person or business. A carefully created email signature can help generate traffic and lead and build trust. Also include social media links to provide multiple contacts from one place.


To know more on the latest link building strategies 2021 and build SEO friendly websites, contact us at Cedar, premier web design company Kerala.

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