Factors you should not avoid while designing a website


 A website is the identity of a company on the webspace!  It represents your brand, a place for imparting service and selling products. Creating a website is pretty easy these days. But the real challenge is to make the website attractive to grab the attention of visitors! It is essential to know factors you should not avoid while designing a website. Here’s an overview from Cedar Software Technologies, prime web design company in Kochi. 


Usability

Less complicated websites with information placed in a clear, credible, error-free manner draws the attention of visitors. Usability decides how long a visitor stays on a website. Irrelevant contents or mismatched contents should be avoided to ensure a better user experience.


Content

Writing informative and impressive content that reflects the essence of your brand will certainly impress your visitors. The content should be compelling as well as engaging as visitors always look for relevant content. SEO-friendly content will considerably improve the ranking of your website.


Speed

The loading speed of a website is a vital factor that can decide the success of your website. If a page doesn’t load within a couple of seconds, the user may lose interest and leave. This may increase the bounce rate percentage harming your SEO strategies. Hence images, videos that take too much time to load should be avoided.  


Appearance

The overall website appearance, design, content etc. count when it comes to the success of your website. Simplicity improves the overall performance of your website. No need to crowd your website with images and videos and the website should have readability, professionalism and appeal. 


Navigation

Only a well-crafted layout can ensure a better experience and retention of visitors. A good layout results in better navigation. Adding a site map, getting rid of underperforming pages, removing irrelevant information will lead to easy navigation. Make sure the design is SEO friendly. Add articles and blogs to enhance more traffic.


Mobile friendly

Mobile phones allow instant browsing, and more and more online searches are done by people nowadays. Being mobile-friendly is a factor not to avoid while designing a website. Your website will lose and rank lower in search results. 


Call to action

A Call-to-action in your website interests your visitors. Typical call-to-actions consist of inquiry form, Sign-up form, contact info, social media links, mail-id etc. if they are really impressed with your website. It paves the way for better business. Try to include a call-to-action on every page of the website for better results


Functionality

A website has to provide the best functionality to users. Loading time, broken links & incomplete description are some of the issues affecting the functionality of a website.


Design

An engaging website design will always make a good impression & thereby customer retention. Your design should also be consistent with the branding and the message which you convey. 


These are only some of the factors you should not avoid while designing a website. Best IT companies in Cochin like Cedar consider all these factors while designing websites. 

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