Importance of Visual Search in Digital Marketing


 Digital marketing is changing at a high speed nowadays and gone are the days of slow searches. Visual search & voice search are emerging developments that have changed digital marketing forever! Visual search aided by artificial intelligence (AI) and machine learning (ML) has the possibility to revolutionize how consumers find and buy products. 


Cedar Software Technologies, premier Web design company in Kochi, shares its thoughts on the importance of visual search in Digital marketing.


As the human brain can identify images within 13 milliseconds nearly 90% of all information received by the brain is visual. We can identify patterns and shapes immediately. Given an image, visual search identifies objects within it, and then searches for images related to those objects. The new generation technologies can identify multiple shapes and outlines contained within a single image to allow users to match to different objects.


Users generally like to see content instead of reading it & visual content is more intriguing and interactive with users than any other type of content. When it comes to selling a product online, the visuals deliver the most impact for the visitors and also vouches for the quality of the product.


Visual search is a rising advancement in the realm of artificial intelligence (AI) and machine learning (ML) which can possibly revolutionize how shoppers find and purchase products. 


As AI & ML is developing, computers start “to see and grasp” pictures better. Brands in the ecommerce business space need to integrate visual search in their digital shopping experience. Many digital marketing companies in Kochi are building visual search within their client sites. More and more mobile applications make it easy to search for products and customer conversions are on the rise. 


Nowadays businesses need to be geared up to compete with the retail territory in keeping customers occupied. With visual search technologies in the anvil, eCommerce brands will have the cutting edge they need to engage customers and zero in on purchases. Visual search tools allow customers to discover things that match photographs of comparable products and narrow their searches.


Major companies like Google are using visual search tools like Google Lens. For example, if you are looking up an address in a new city, if you have already scanned a picture of it into Google Lens app, within seconds, you can get name, address, menu, ratings, reviews etc. at your fingertips.


Apart from Google, Pinterest is also using visual search as a powerful marketing tool in online advertising. Users can just snap a picture of an outfit they like, upload it to a Pinterest visual search & browse all similar styles, and instantly buy from retailer sites. 


Even though people are only just realizing the importance of visual search in Digital marketing and it is still in its initial stages, it promises a bright future to digital marketing in the years to come. Contact us at Cedar, the best digital marketing company in Kochi to know more.

Comments

Post a Comment

Popular posts from this blog

SEO- For Better Return On Your Investment

Image
The technique search engine optimization (SEO) actually demands various works (content marketing and build quality back-links). But even with the activity of these tested schemes, success is not immediate. As such, it may yield months to visualize your site on the first pages on search engine outputs. However, it doesn't merely end with appropriate keyword selection or optimized content. Regardless the slow process, the benefits of search engine optimization compensate for all the hard work publishers have to integrate into their sites. Simply Speaking Why SEO.......? SEO will evoke more visitors and potential users to your website. SEO will increase your website ranking in the search position and will offer your site fast popularity. The client's site may be considered as a credit for social bookmarking. SEO provides optimized search engine results that mean greater traffic. Better traffic implies higher profit through pay-per-clicks. S
Read more

Role of Chatbots in Digital Marketing

Image
Artificial Intelligence is revolutionizing just about every industry under the sun—including digital marketing. Chatbots are often one of the most common tools of AI used in the web world. With Chatbots you can automate a sizable part of your customer communication process without sacrificing customer  service and support. If you need to stay competitive, you should try to include them in your digital  strategy as is done by many web providers. They are incorporating chatbots in websites as part of their  digital marketing services in Kochi. What are Chatbots? They are AI-powered software which you can program to facilitate conversations with your customers.  Your chatbots can be programmed with specific answers to frequently asked questions & they can step  in for you.  And a positive aspect is that Chatbots are based on machine learning—so the more engaging  questions your customers ask, the software just gets better at answering them. But how to incorporate b
Read more

How to harness the power of Social Media Marketing?

Image
Have you ever wondered how your business competitors are inching towards success with more customers? Not to worry, you’re not alone in the side stands. You can now start reaping the benefits of social media & create your own online success through an effective social media strategy. Only thing, you should know how to harness the power of Social Media Marketing . A marketing tool with a great potential, many companies of today are exploiting the social media mindset and capabilities in their business processes. This helps to transform their relationships with customers and create value in umpteen ways. But most people are still at sea on social media. Let’s go through some of the ways you can use best digital marketing in Cochin to promote and improve your business. Increase Brand Awareness Social media is a platform to increase your visibility and make your customers recognize your company. A simple way to introduce your brand to people! If your brand is an active pr
Read more