Importance of Visual Search in Digital Marketing


 Digital marketing is changing at a high speed nowadays and gone are the days of slow searches. Visual search & voice search are emerging developments that have changed digital marketing forever! Visual search aided by artificial intelligence (AI) and machine learning (ML) has the possibility to revolutionize how consumers find and buy products. 


Cedar Software Technologies, premier Web design company in Kochi, shares its thoughts on the importance of visual search in Digital marketing.


As the human brain can identify images within 13 milliseconds nearly 90% of all information received by the brain is visual. We can identify patterns and shapes immediately. Given an image, visual search identifies objects within it, and then searches for images related to those objects. The new generation technologies can identify multiple shapes and outlines contained within a single image to allow users to match to different objects.


Users generally like to see content instead of reading it & visual content is more intriguing and interactive with users than any other type of content. When it comes to selling a product online, the visuals deliver the most impact for the visitors and also vouches for the quality of the product.


Visual search is a rising advancement in the realm of artificial intelligence (AI) and machine learning (ML) which can possibly revolutionize how shoppers find and purchase products. 


As AI & ML is developing, computers start “to see and grasp” pictures better. Brands in the ecommerce business space need to integrate visual search in their digital shopping experience. Many digital marketing companies in Kochi are building visual search within their client sites. More and more mobile applications make it easy to search for products and customer conversions are on the rise. 


Nowadays businesses need to be geared up to compete with the retail territory in keeping customers occupied. With visual search technologies in the anvil, eCommerce brands will have the cutting edge they need to engage customers and zero in on purchases. Visual search tools allow customers to discover things that match photographs of comparable products and narrow their searches.


Major companies like Google are using visual search tools like Google Lens. For example, if you are looking up an address in a new city, if you have already scanned a picture of it into Google Lens app, within seconds, you can get name, address, menu, ratings, reviews etc. at your fingertips.


Apart from Google, Pinterest is also using visual search as a powerful marketing tool in online advertising. Users can just snap a picture of an outfit they like, upload it to a Pinterest visual search & browse all similar styles, and instantly buy from retailer sites. 


Even though people are only just realizing the importance of visual search in Digital marketing and it is still in its initial stages, it promises a bright future to digital marketing in the years to come. Contact us at Cedar, the best digital marketing company in Kochi to know more.

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