Tips for Optimizing your Blog’s Structure


 

Blogging has become all the more important for businesses of today! Blogs are very much a part of content marketing. It’s been found that businesses that consistently write blogs receive 67% more leads monthly than those without blogs. But many bloggers fail to get the benefit of the enormous marketing potential of their blogs. Making available fresh, relevant content and conducting basic blog post optimization, you can make your blog viral!

Cedar Software Technologies brings to you easy search engine optimization (SEO) tips for optimizing your blog’s structure to help get it noticed.


Keyword research

Keyword research is vital for optimizing blogs! There are several tools and techniques available like Google Adwords Keyword Tool and semrush.com for finding related keywords. You can even refer to your competition to see what words and phrases they are targeting for website traffic. As a premier web design company in Cochin, Cedar can search out relevant keywords for you.


Utilize keywords throughout your post

After zeroing in on valuable, relevant keywords, place them in your blog where they will create the maximum impression for readers and search engine crawlers. 


Try to include them in:

  • Title

  • Headings and subheadings

  • Introductory sentence

  • Concluding paragraph

  • Anchor text (text you hyperlink to other related pages on your site)

  • Title tags and meta descriptions


Do not be over-enthusiastic over keyword stuffing! It becomes difficult to read and will also irritate your blog followers. Your website may also get penalized by Google. Even a couple of strategically placed keywords will be sufficient.


Optimize your images

Ensure to include keywords in the file name whenever you upload a photo to your blog. You may also fill out the alternate text field with a brief, keyword rich description of the photo.


Reference others with links

Quality links are great to any site looking for higher search engine rankings. Try including a link whenever you mention an article or another blogger in your blog post. It is good blogging etiquette! You may also even get a link back. 


Give readers the opportunity to subscribe to your blog

Provide viewers the ability to subscribe to your posts via email whenever possible! RSS or Feed Subscription Buttons which stand out are good for this. Subscribing to your blog allows followers to have instant notification of your latest posts. 


Use social media to broaden the reach of your blog posts

Facebook, Twitter, Google+, or other social media sites can be used to promote your blog content. It creates connections with potential and current customers. There are free programs like Hootsuite with which you can post links to your latest blog post on all of your social media sites easily. 


These are only a few simple tips for Optimizing your Blog’s Structure. Cedar Software Technologies, a top-rated Web designing company in Cochin partners you with SEO services in Cochin.  Get higher search engine rankings, more web traffic, and higher customer conversion rates!

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