SEO A/B Split Testing


SEO has turned out to be something every company goes for nowadays as it is a relevant piece of marketing. But when you make specific changes in your website, it can be difficult to attribute traffic results when compared with paid search ads. SEO A/B Split testing can be used to bring that quantitative accuracy to your organic search efforts. 

Let’s check out A/B Testing...

SEO A/B testing is also called split testing or bucket testing. In this method two versions of a web page or app are compared with each other to determine which one performs better. In AB testing two or more variants of a page are shown to users at random, and statistical analysis done to determine which variation performs better for a given conversion goal.

Web development companies in Kochi like Cedar Software Technologies drive more data-driven traffic to your website with this method and make larger investments on website tweaks. Apart from that, you can also spot disasters before they destroy your ranking.

Many customer-focused SEO companies in Ernakulam have tried this technique. The SEO A/B Split Testing method allows you to ask focused questions about changes to your website or app, and then collect data about the impact of that change. It takes the guesswork out of website optimization!

How A/B Testing Works

During an A/B test, a web page or an app screen is modified to create a second version of the same page. The modification can be as simple as changing a single headline or button, or even a complete redesign of the page. Then, half of your consumer traffic is shown the original version (the control) of the page and half consumers are shown the modified version (the variation) of the page. See which group outperforms the other in terms of CTR (Click through Rate) and driving traffic to your site.

Check out for three things:
  • The total number of site visitors from the SERP or the total number of clicks. 
  • How many people are seeing your page on the SERP (Search Engine Rating Pages) or the total impressions? The click-through rates matter if you’re getting more impressions but not more clicks. Adjust your titles and meta tags to make them more attractive.
  • Average SERP ranking - This is the average ranking of the pages when considering one group on Google.

You can do only one A/B test at a time on a given set of pages, to segregate the adjustment. Ensure to sequence tests one after the other in an SEO A/B Split test. But two or more tests can be run at the same time on different groups of pages of your website if you split up pages carefully. A/B tests depend on traffic and can be done for 21-28 days to get a full dataset. 

If you need SEO A/B split testing to be done for your website, contact Cedar Software Technologies, a premier web development company in Kochi & one of the top SEO companies in Ernakulam.


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