Impact of PPC on Marketing Mix


Every business wants to target instant sales, build brand awareness & be number one on Google. PPC can be your answer for it all. Let’s check out the impact of PPC on marketing mix.

What is PPC?

Pay-per-click or PPC advertising is the most economical way to drive traffic to your website. It is used by Google Adwords, Bing Advertising, Yahoo Gemini and various other platforms. Normal advertising covers search and display. In search, user would use a search engine and type in results to be presented with related adverts. Display as an online platform makes use of websites which allow adverts to appear & can earn a revenue stream. Adwords is a good platform where you can submit creative adverts to be displayed on the network.

The benefits of running PPC advertising are:
  • You need to pay only when a user actually reaches your website. You can allocate an exact budget you wish to spend & it can be good value for money.  
  • You can choose your audience according to demographics like location, language and the device.
  • You can carefully measure effectiveness in PPC campaigns & can determine exactly your ROI. Apart from data benefits, when it comes to testing and learning, PPC a great tool. You can customise campaigns and make many small adjustments to improve. 
  • With PPC, your brand gets noticed straight away, especially when you’re appearing in search results for terms directly related to your business. 
  • Many training resources are available like online courses and training materials to help you develop your PPC skills.
  • If you’re looking for immediate results, Pay per click advertising is a fantastic way to gain site visitors. PPC efforts create a faster impact while organic SEO tactics can take months to make a difference. Certain keywords take a long time to rank and there’s no definitive time frame fixed. So, to get your business operations faster, getting a PPC campaign live can be a good idea.
PPC is not easy! You just cannot run PPC campaigns without understanding the platform fully and should have a good knowledge of rules and guidelines. It’s highly important to get a professional agency to do it. You can select from digital marketing companies in Kochi to get someone who understands the needs of your business. They can set up PPC in order to meet your business objectives and ultimately aid your digital marketing strategy.

PPC takes a lot of time and effort to get a win-win situation. Plenty of testing and variations to keyword bids and different adverts are needed for success. This is where a digital marketing services in Kochi comes useful to you! Your PPC efforts need collaboration with your business to make it work. 

If you have any questions about PPC  or you just want to learn more about SEO services in Kochi we offer here at Cedar Software Technologies feel free to contact us. We’re one of the leading digital marketing  agency in Kochi who can help you get your paid search working for you.




Location: GS Business Park, Kinfra, Near NUALS, Kalamassery, HMT Colony, North Kalamassery, HMT Kalamassery, Kochi, Kerala 683503, India

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