Enterprise SEO Strategy for SaaS Brands
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Nowadays Software-as-a-service (SaaS) companies have taken over the digital space with their unique but profitable business models. When it comes to facing the competition Search engine optimization (SEO) is crucial for SaaS (Software as a Service) brands to increase their online visibility, attract more qualified leads, and drive conversions. Enterprise SEO strategies for SaaS brands are quite different from usual SEO efforts as SaaS SEO deals with huge companies with thousands of web pages. In this article, from Cedar Software Technologies, the best digital marketing agency in Kochi , we will explore more on these. 1. Conduct a SEO Audit Make sure that the client’s website is well-optimised for traffic and search bots before doing any SEO activities. You can use tools like Ahrefs and Screaming Frog to identify the areas that need improvement and errors that need to be corrected like: Loading speeds SEO title, Meta-description, H1, H2, and H3 subtitles, and tags Compatibility wi...